Apple revenue decline for the first time in 13 years
2 sales of Apple's flagship product is the iPhone and iPad have fallen nearly 20% over the same period last year.
The first lane after 13 years, Apple reported revenue decline of his business. This information is not a surprise to analysts.
Apple reported revenue of US $ 50.6 billion in revenue, profits reached $ 10.5 billion in the second quarter / 2016. Last year, the company achieved revenue of $ 58 billion, $ 13.6 billion profit. Declines (in sales) recorded at 13%. As expected, Apple's revenue will continue to decline in the next quarter, predicting a 15% reduction.
Of course, Apple did not bad in the last quarter. They remain one of the most valuable company, the world's biggest profit. In India, sales increased by 50% compared with the iPhone in 2015. However, with apple can not find a product "nail" to replace the iPhone amid plunging global markets.
At the publication of financial statements, Tim Cook called it the "stop growing" and considered the second quarter was a challenging quarter.
Apple's revenue decline globally, including China - the market is considered its pot of gold for about a year and a half. In the most recent trading day, its shares plunge 8%. However, investors did not appear to panic. Apple is rushing to "hunt" for people looking for new product groups, including virtual reality equipment and cars.
In the second field, Apple will be ahead after considering Google, Facebook or Tesla. In the published financial statements, CEO Tim Cook said that Apple has acquired about 15 companies in the past few years aims to expand its business into new areas.
In chain unimpressive performance last quarter of Apple, still the rare bright spots, such service segment - including applications, media and billing. Apple Music is about 13 million paid subscribers. Cook repeatedly stressed that Apple is waiting to reach 1 billion monthly users to achieve growth in applications and service groups.
In the second quarter, Apple sold 51.1 million iPhones total, 10.2 million iPads and 4 million Macs. Compared to last year, sales of the iPhone and iPad fell 18 and 19% respectively.
Apple revenue decline for the first time in 13 years
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