Galaxy S7 great success thanks to the iPhone 6S

Samsung has an impressive comeback with sales crisis from S7 Galaxy duo, but success was helped by a poor display of the iPhone 6 and iPhone 6S Plus

Prior to the launch of the Galaxy S7, Samsung is reportedly still grappling with business mobile devices. But the unexpected success of the new product series marks the impressive return of South Korean technology companies.

Set aside the quarterly financial forecast Samsung's optimistic, independent report from market research firm Counterpoint Research, said that sales of the Galaxy S7 and S7 duo edged higher in the first month 20% with two of its predecessor last year.

Counterpoint has conducted research and found that 40 markets, in some areas, are witnessing Samsung Galaxy revenues S7, S7 edged higher by 50% compared with the Galaxy S6, S6 edge. Specifically, in the US, the company estimated sales increase of up to 30%, the figure in Western Europe is 20% and up 10% in China.

However, Korea has maintained stable sales. According to the interpretation of Counterpoint, the cause may be because Samsung has achieved high growth rates at "home" last year makes it difficult breakthrough. This is also its biggest market.

Overall to date, estimated Samsung sold 10 million Galaxy S7 devices globally.

These figures demonstrate, new equipment created great appeal to consumers. Samsung has returned with superior features such as the series resistance of water or optional additional memory expansion, even marketing strategies are also positive changes. All of these are factors that make success, but Counterpoint emphasis on the importance of basic preparation and the management of supply and demand reasonable.

Samsung seems to have chosen a good time to launch Galaxy S7, before a month compared to the annual routine, while Apple and competitors are in a break before the introduction of its high-end products. Therefore, it suddenly becomes "exclusive code" in the supply chain market.

"Last year, the Galaxy S6 edge has the unexpected strong consumption while users are less interested than the flat screen version. However, Samsung to bring the price evaluation inefficiency S6 edge only produces limited amounts, not enough to supply the market, thereby losing a great opportunity. But this year, Samsung has adjustable output versions edge to meet the market demand, "Chief Neil Shah Counterpoint analysis.

Of course, positive changes in the sales of Korean giant also due to other factors. Mr. Shah said that the lackluster performance of the iPhone 6 and iPhone 6S has given the opportunity for Samsung. But he stressed that the company Apple is still leading the way, especially when it comes to high-end phones.

Also victorious on specific devices, Samsung's new strategy also identified a clear target market, where companies such as Xiaomi's emerging China have threatened the dominant position of the company in the production competitive Android products, especially for the price.

Samsung is back, introducing new high-quality smartphones at lower prices compared to the previous tradition. The Wall Street Journal said that the new version of the Galaxy A, Galaxy and Galaxy J E configuration fitted close to the high-end models, but significantly lower prices. This helped Samsung to regain its leading position in India and Indonesia, the two most populous country and the growth rate among the highest smartphone Asia. However, China is still a difficult market for the Korean giant.